App Store Keywords: You Only Get 160 Characters
Apple indexes only 30 + 30 + 100 characters of your app metadata. Most indie devs waste half of it. Here's what actually gets indexed, and how to reclaim it.
Topics
Grow an app without guessing.
How App Store search works, how to run Apple Ads, and how to set up paywalls and subscriptions. Guides with sources and working examples.
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App Store Asset Library: A Creative Plan for ASO and Apple Ads
Plan App Store headers, search creatives, localization and controlled tests with Asset Library. Apple’s current specifications and Apple Ads availability.
Latest
Apple's October 2026 App Review Update: What Changed and What to Do
Apple's App Review Guidelines October 2026 update: new guideline 2.5.19 on hidden features, 2.3.14 creative assets rules, AI imagery and a checklist.
App Store Connect API: 350 Writes Per Product
One auto-renewable subscription looks like a single object. Creating it through the App Store Connect API takes roughly 350 writes. Here is where they go.